Harvard Alumni profile: Meisha Brooks, S.B. ’14

Using science to help businesses navigate the uncertainties of COVID-19

For a film studio, having masked actors stand six feet apart and wash their hands frequently may work on screen for a sequel to “Contagion,” but it isn’t feasible for most productions.

With the world still in the grips of the COVID-19 pandemic, how can film and television studios keep the cast and crew safe on the set?

BACKED, a startup co-founded by actor/model/engineer Meisha Brooks, S.B. ’14,

builds enterprise technology that helps companies make fast and informed decisions about how to operate in the midst of COVID-19 and beyond, balancing economic and medical realities in an ever-changing environment. Individuals will also be able to benefit from this approach with the app NORM.